Market and growth strategies for Germany and beyond

Advisory for marketing,
digital & AI.

Björn Schneider is CEO of construktiv – one of Germany's leading marketing agencies – and Managing Director of Anyland, an AI studio for TV and digital campaigns. For more than a decade he has advised companies and household names across industries on marketing, digital, and AI.

CEO construktiv GmbH & Anyland GmbH
Björn Schneider

Expertise

A unique blend of expertise

Björn Schneider is widely recognized across industries as an expert in digitalization and strategic business leadership. With a track record of pioneering digital strategies, he bridges established business models and a rapidly changing digital landscape. His perspective takes him to international conferences, workshops, and boardrooms.

Media

A frequent source on AI and digital business

Björn Schneider is regularly consulted by journalists and editorial teams for expert assessments on trends in digital business, e-commerce and artificial intelligence. His commentary has appeared across national newspapers, online magazines and TV channels, where he contributes clear, unbiased perspectives on the evolving digital economy and the societal implications of AI.

As featured in

SAT.1WELTBILDtagesschauCampaignYOU FMLA ExaminerSAT.1WELTBILDtagesschauCampaignYOU FMLA Examiner
DER STANDARDHORIZONTDER SPIEGELFOCUSNDRBusiness Insidert3nDER STANDARDHORIZONTDER SPIEGELFOCUSNDRBusiness Insidert3n

Newsroom

Selected features

All articles →

Activities

Topics, formats & events

Signature keynote

From Prompt to Performance

How AI is reshaping content, campaigns & channels – from social reels to TV spots.

Selected keynotes

Googlere:publicaAI Summit KitzbühelDMEXCOFOM HochschuleHORIZONT digital marketing daysBVDWOPEN MINDS CLUBIndustrie-Club BremenNTR SummitJCIUniversität BremenSocial Media Days

Topics & formats

  • AI strategy & business impactConnecting AI investment to growth, efficiency and the bottom line.
  • AI adoption & readinessMoving from first pilots to everyday, organisation-wide use.
  • Digital business modelsBridging established business and the digital shift.
  • AI in marketing & mediaWhat generative AI changes in campaigns and content.
  • Reach & scaling through digital marketingReaching the right audiences and turning attention into results.

Keynote · Panel · Fireside Chat · Podcast · Executive Briefing

Booking  →  speaker [at] schneiderbjoern.de

Calendar

27 Feb 2027

OAV – East Asian Association

126. OAV Stiftungsfest

Upper Hall, Bremen City Hall (1405)

Learn more

The East Asian Association's traditional foundation celebration, held in the Upper Hall of the historic 1405 Bremen City Hall – members & invited guests only. oav-bremen.de ↗

03–05 May 2027

OMR

OMR Festival

Hamburg Messe und Congress

Jun 2027

SXSW London

SXSW London

Shoreditch, London

Jun 2027

K5

K5 Future Retail Conference

Estrel, Berlin

Business · Innovation

AI innovation & thought leadership

Björn Schneider is actively involved with the German Association for the Digital Economy (BVDW), where he focuses on shaping future business models and digital ecosystems, with a particular interest in AI-driven innovation. He also publishes professional articles in business magazines and contributes to specialist books with renowned publishers.

Digital Leadership Mastery (Haufe, 2024)

Contributing author
"Digital Leadership Mastery"
Haufe, 2024

Contact

Message for all inquiries – press, events, advisory or digital projects.